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The Future is Here: The Top Supplement Trends to Watch in 2023

May 24, 2023 2 min read

The Future is Here: The Top Supplement Trends to Watch in 2023

The supplement industry is continuously evolving, constantly adapting to new research and consumer demands. The year 2023 is no exception, with several emerging trends that are reshaping the wellness landscape.

The Growing Importance of Sleep Support

In our sleep-deprived society, the call for sleep support supplements is louder than ever. Approximately one-third of adults struggle with sleep, leading to an increase in the popularity of sleep aids. While melatonin has long been a favored ingredient, there's a rising trend in elderberry and CBD products, specifically gummies.

The Rise of Melatonin, Elderberry, and CBD

What's particularly interesting is the strong correlation found between electronic screen use and poor sleep quality. It's no surprise then that younger generations, who spend a considerable amount of time in front of screens, are more likely to purchase sleep support supplements compared to their older counterparts.

With the largest population segment now being Millennials, there's been a shift in demand towards supplements that promote healthy connective tissue and joints. As we age, our bodies require additional support to maintain optimal health, and supplements play a crucial role in fulfilling this need.

The Emergence of Collagen as a Key Ingredient

One of the standout supplements for joint and connective tissue support is collagen. Collagen, a protein that provides structure to our skin, muscles, bones, and other connective tissue, has seen a surge in popularity. Its role in promoting healthy skin cell turnover and suppleness, and supporting joint health, has made it a preferred choice among consumers.

In recent years, consumers have become more aware of the importance of balanced hormones for overall health. This has led to an increase in demand for hormone balancing supplements. Hormones play a critical role in regulating metabolic functions like temperature, sleep, mood, heart rate, and weight, which impacts individuals across all ages and genders.

With the stigma around mental health gradually fading, more individuals are focusing on proactive measures to support balanced moods and clear thinking. Nootropics and adaptogens are taking center stage in this regard. They're believed to enhance cognitive function by increasing oxygen supply to the brain and protecting brain tissue from neurotoxicity.

Mushroom Coffee: An Unusual Trend

Mushroom coffee, a blend of traditional coffee and medicinal mushrooms, is an emerging trend in the supplement industry. This unique brew is believed to offer various health benefits, such as boosting energy and supporting immune health.

There has also been a rise in veganism and vegetarianism has led to an increased demand for plant-based supplements. Supplement companies are responding to this change by offering a wide range of vegan-friendly products, opening up new avenues for growth in the industry.


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